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<title>Strong Copy Builds Brands</title>
<link>http://www.strongcopywriting.com/</link>
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<language>en-us</language>
<copyright>Copyright 2010</copyright>
<lastBuildDate>Thu, 04 Feb 2010 12:49:29 -0700</lastBuildDate>
<pubDate>Thu, 04 Feb 2010 12:55:00 -0700</pubDate>
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<item>
<title>A writer at work: watch me!</title>
<description><![CDATA[<p>Writing is a solitary business, to the extent where some of us go insane or become addicts or dead end, all in the service of giving back to humanity something of substance, of meaning, of financial gain or at least of precious reflection.</p>
<p>I invite everyone to watch me in my wrenching craft:&nbsp; webcam always on at Yahoo! messenger.&nbsp; Add me as&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; hannahjmacleod</p>
<p>&nbsp;</p>
<p>and today I&nbsp;invite you to</p>
<p>Observe my Palin 'do</p>
<p>&nbsp;</p>
<p>Welcome!</p>]]></description>
<link>http://www.strongcopywriting.com/copywriting-a-writer-at-work-watch-me.html</link>
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<category>Copywriting</category>
<pubDate>Thu, 04 Feb 2010 12:49:29 -0700</pubDate>
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<title>NextFit = Money magazine&apos;s  top fitness pick for the new year!</title>
<description><![CDATA[<p><img height="290" width="387" alt="" src="http://www.strongcopywriting.com/uploads/image/jeffmoneymag2.jpg" /></p>
<p>Look what just landed at the top of Money magazine's list of must-have fitness gadgets for 2010:</p>
<p>The NextFit Keychain Trainer! It's like having a personal trainer at your beck and call 24/7, with none of the attitude or intimidation.&nbsp; You can get more info and your own nifty Keychain Trainer at this link:&nbsp; <a href="http://mynextfit.com/mary">MyNextFit</a>&nbsp;&nbsp;&nbsp; or by calling 406-580-4487 (the phone call includes a free personal fitness consultation and customized tips on how to get started with the Keychain Trainer).</p>
<p>Want to read the issue and what all the hoopla is about? Pick up the mag at your newsstand or online via <a href="http://money.cnn.com">Money</a>.</p>]]></description>
<link>http://www.strongcopywriting.com/small-bizhome-biz-success-nextfit-money-magazines-top-fitness-pick-for-the-new-year.html</link>
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<category>Small biz/Home biz success</category>
<pubDate>Mon, 11 Jan 2010 17:37:50 -0700</pubDate>
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<item>
<title>Because I really like this artwork</title>
<description><![CDATA[<p><img height="594" width="420" src="http://www.strongcopywriting.com/manga1.jpg" alt="manga1.jpg" /></p>
<p><strong>The Storm Warriors</strong> will be released in <strong>Hong Kong </strong>cinemas next month.I&nbsp;just enjoy the artwork.&nbsp; See more at&nbsp;<a href="http://www.oneinchpunch.net">www.oneinchpunch.net</a></p>]]></description>
<link>http://www.strongcopywriting.com/my-picks-for-media-pros-because-i-really-like-this-artwork.html</link>
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<category>My picks for media pros</category>
<pubDate>Fri, 13 Nov 2009 20:49:40 -0700</pubDate>
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<item>
<title>She&apos;s back!</title>
<description><![CDATA[<p><a href="http://www.jeanashop.com"><img style="width: 120px; height: 125px;" alt="nnnyanko.jpg" src="http://www.strongcopywriting.com/nnnyanko.jpg" /></a></p>
<p>'Member when I revealed my secret source of all things kawaii? And then that secret source vanished, making it even more secret than ever before?</p>
<p>Now it's back and just as cute as ever. So take note, all you crazed Sanrio and San-X fans, here's the link that you must bookmark immediately!&nbsp;</p>
<p>Go to http://www.jeanashop.com for much cuteness.</p>
<p>&nbsp;</p>]]></description>
<link>http://www.strongcopywriting.com/sanrio-shes-back.html</link>
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<category>Sanrio</category>
<pubDate>Fri, 13 Nov 2009 17:21:46 -0700</pubDate>
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<title>Driving west of Bozeman yesterday</title>
<description><![CDATA[<p><img height="263" width="350" src="http://www.strongcopywriting.com/norris11042009.jpg" alt="norris11042009.jpg" /></p>
<p>On assignment, heading toward the little town of Norris, Montana.</p>]]></description>
<link>http://www.strongcopywriting.com/bozeman-montana-driving-west-of-bozeman-yesterday.html</link>
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<category>Bozeman, Montana</category>
<pubDate>Wed, 04 Nov 2009 13:15:47 -0700</pubDate>
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<title>Deb Habernicht Gets Bozeman Moving!</title>
<description><![CDATA[<p><a href="http://www.mynextfit.com/mary"><img hspace="2" height="252" align="left" width="400" vspace="2" src="http://www.strongcopywriting.com/uploads/image/NF_GBM_Banner_idea1.jpg" alt="Click to learn more about NextFit" /></a></p>
<p>&nbsp;Three cheers for my long-time client Deb Habernicht and her heroic 6-week fitness series that kicked off her new biz: <strong>NextFit</strong>. </p>
<p>This is the coolest thing I've seen in a very long time, a wonderful new way to get in/stay in shape that appeals to both my <strong>gadget-geek tendencies</strong> and my <strong>dual athlete/slug</strong> personality!</p>
<p>Long story short: there's now a giant database of fitness knowledge, music, celebrity trainers' secret techniques, encouragement, and years' worth of hands-on, proven fitness experience. NextFit lets you plug into that with your own stats, preferences and goals -- and <strong>the system custom mixes a new workout every day just for you!</strong> Your workout (complete with music, instruction, encouragement and even your own name spoken to you) downloads onto a nifty little gadget called the Keychain Trainer.</p>
<p>You press play and GO -- for almost any fitness category. Running, walking, weights, pilates, yoga, combo training, anything in the gym, prenatal fitness, you name it.</p>
<p>I'm so impressed with this new system that I'm using it , my daughter is using it , and I'm getting dear hubby into it, too.</p>
<p>So again, kudos to Deb and NextFit. The <a href="http://www.getbozemanmoving.com"><u>Get Bozeman Moving</u></a> campaign continues, so stay tuned!</p>
<p>&nbsp;</p>
<p>&nbsp;</p>]]></description>
<link>http://www.strongcopywriting.com/small-bizhome-biz-success-deb-habernicht-gets-bozeman-moving.html</link>
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<category>Bozeman, Montana</category><category>Client News</category><category>Small biz/Home biz success</category>
<pubDate>Tue, 20 Oct 2009 15:46:39 -0700</pubDate>
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<title>A beautiful diet</title>
<description><![CDATA[<p><img alt="drawfood.jpg" src="http://www.strongcopywriting.com/drawfood.jpg" width="420"; height="425"></p>
<div>&nbsp;</div>
<div>Oh, how I love this approach: an artist who draws every meal he eats.</div>
<div>&nbsp;</div>
<div>Please see many more of the results at <a href="http://drawfood.blogspot.com/"><u>Riki's Phood Blog</u></a></div>]]></description>
<link>http://www.strongcopywriting.com/my-picks-for-media-pros-a-beautiful-diet.html</link>
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<category>My picks for media pros</category>
<pubDate>Sat, 25 Jul 2009 14:06:51 -0700</pubDate>
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<title>If I ran the world</title>
<description><![CDATA[<p><img width="0" height="0" alt="" src="http://www.strongcopywriting.com/uploads/image/shenzhen-keyboard-seats.jpg" /><img alt="shenzhen-keyboard-seats.jpg" src="http://www.strongcopywriting.com/shenzhen-keyboard-seats.jpg" width="420" height="315"  /></p>
<p>&nbsp;</p>
<p>...everything would be about writing, even train station seating.</p>
<p>&nbsp;</p>
<p>Via <a href="http://www.engadget.com/2009/04/23/giant-keyboard-art-in-shenzhen-metro-station-offers-tech-friendl/"><u>Engadget</u></a></p>]]></description>
<link>http://www.strongcopywriting.com/my-picks-for-media-pros-if-i-ran-the-world.html</link>
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<category>My picks for media pros</category>
<pubDate>Fri, 01 May 2009 17:05:30 -0700</pubDate>
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<title>Two must-follow blogs</title>
<description><![CDATA[<p>&nbsp;My picks this week to stimulate creativity and biz success:</p>
<p>&nbsp;</p>
<p><a href="http://www.filoflow.com"><u>Filoflow</u></a> is a collection of thoughts for designers, entrepreneurs and small businesses.
<p>&nbsp;</p>
<p><a href="http://www.visualstreak.com"><u>VisualStreak</u></a> makes me happy because it's fun to look at and reminds me that I'm a creative and not just a copy geek.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>]]></description>
<link>http://www.strongcopywriting.com/my-picks-for-media-pros-two-mustfollow-blogs.html</link>
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<category>My picks for media pros</category>
<pubDate>Thu, 16 Apr 2009 09:53:11 -0700</pubDate>
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<title>Visual yumminess</title>
<description><![CDATA[<p><img alt="thu-tran.jpg" width="420" height="279" src="http://www.strongcopywriting.com/thu-tran.jpg" /></p>
<p>The description of Brooklyn artist Thu Tran at <a href="http://www.lostateminor.com"><u>LostAtEMinor</u></a>made me feel I've found my soulmate: "Obsessed with food and cartoon animals, Tran's color-saturated aesthetic is that of a twelve-year-old girl with a killer Red Bull habit."</span></p>
<p>Above are the artist's plush landscapes I especially like. Find much more eye candy and inspiration at <a href="http://www.thutranthutran.com"><u>Thu Tran's sketchbook styled web site.</u></a></p>]]></description>
<link>http://www.strongcopywriting.com/copywriting-visual-yumminess.html</link>
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<category>Copywriting</category><category>My picks for media pros</category>
<pubDate>Tue, 14 Apr 2009 12:07:59 -0700</pubDate>
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<title>Confessions of a hard drive</title>
<description><![CDATA[<p><img alt="confession_bw-snapshot_w300p_72dpi_q12.jpg" src="http://www.strongcopywriting.com/confession_bw-snapshot_w300p_72dpi_q12.jpg" width="300" height="348"  /> </span></p>

<p>&nbsp;</p>
<p>A few days ago, I tweeted this after a thought-provoking discussion with a client:</p>
<p><strong>Interesting discussion w/client: are computer techs bound by a priest-like seal of confession re: what's on the hard drive?</strong></p>
<p>Here's the most eloquent response I received, from a Computer Healer who is carrying so many secrets he asked not to be named:</p>
<p>&nbsp;</p>
<blockquote>
<p>
Priest-like seal of confession?  Sorta.  I think of it more
like I'm the maid cleaning the room or a doctor treating 
patients.  You see a lot, but you've got work to do.  You solve
a problem, you move on.  There's no way to remember it all
and no one really wants to hear about it. <br><br>

What is priest shop-talk like?  Do they consult with each 
other to best console and guide the flock?  Is it good 
enough to anonymize the confessor?<br><br>

Once you rise to the level of advanced computer healer like me, 
you can often diagnose the computer's problem just by entering 
the room.  A sound, a lagginess in the mouse, all are clues.  
The way things are arranged on the desktop.  It reflects the 
inner organizational habits of the user or the organization.  
I have cured by a laying of hands. <br><br>

Computers have become such a private repository of a person's life.  
So much gets created and stored there, but so many people don't
focus on backups.  They don't care for it the way they'd keep 
a wedding dress or baby pictures.  Microsoft doesn't make it easy.
They purposefully hide a person's email, for example.  Someone
might be smart enough to backup their My Documents folder to a
thumb drive, but not their email - their notes, their conversations,
the pictures they've received.<br><br>

The most heartbreaking moment in my job is when I tell them the
hard drive is dead and it'll cost $400-1500 to recover the files.
Many young people can't afford that.  I tell them to just keep
the hard drive around until they can afford it.<br><br>

I've helped companies recover data related to internal investigations.
I am tempted to get my private investigator's license, as it would
probably triple my per-hour fee, but I'd need to invest in quite a
bit more security equipment to preserve the chain of evidence.<br><br>

If I ever see something offensively illegal on a computer
I'm repairing, I'd report it...  but I've never seen that.  
Have I seen things I wish I could un-see?  You bet.  If I think
about it, the greater mystery is the peek into the zeitgeist.
Such narcissism!  Young women taking thousands of arm's-length
self-portraits with a pouty face, thousands of pictures of three
of their friends all leaning together making cool faces.  Why?<br><br>

Such addictions to computer games!  World of Warcraft, Unreal
Tournament, people calling me twice a day to see when they'll
get their computer back, telling me it's quite important that
they be online at 7 p.m. tonight because they have to join
their guild for a fight.  Their deepest personal connection
is with far-flung semi-anonymous personalities rather than 
their own community.  A game server company could go out of
business and a large chunk of their being would be set adrift.
Is it much different when people are mesmerized with Twitter
or Facebook?<br><br>

We are marching into a future where our next generation will 
have created a digital record of their youth that diffuses out into
the world, a record that might've been shared and literally 
reproduced with friends who will move along their life and 
years and decades later those pictures, those notes could be 
released to the world if someone was motivated to do that.  
Facebook and cell phones will make it harder for this generation 
to move to another city and leave a section of their life behind.<br><br>

I hear about it from attorney friends all the time: how stupid 
people can be!  Going through a divorce, they tell their lawyer 
one thing, they put photos up on Facebook to show otherwise.  
Sure, I've stopped drinking and smoking dope, really I have.<br><br>

I have a few clients where I'm forced into the role of pretending
not to know they have a porn addiction, one that leads them repeatedly
to infect their computer with more spyware.  Every few months, they
pay me again to clean.  Guys, when I run my tool to remove the
temporary files that clog your computer (great design, Mr. Gates)
it pretty much tells me where you've been.  I become a counselor,
warning them of what'll happen if they download again.  I counsel
the parents who can't control their kids - their adult kids - who
repeatedly mess up the home computer.<br>

</blockquote>]]></description>
<link>http://www.strongcopywriting.com/social-media-confessions-of-a-hard-drive.html</link>
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<category>Copywriting</category><category>Social Media</category>
<pubDate>Fri, 03 Apr 2009 17:12:30 -0700</pubDate>
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<title>Robotics in the Rockies</title>
<description><![CDATA[<p><img alt="RE_photoBar_02a.jpg" src="http://www.strongcopywriting.com/RE_photoBar_02a.jpg" width="336" height="215" />
</p>

<p>Right here in Bozeman, there's a new program getting kids tapped into global-impact technologies: Robotic Explorer, founded by Debi Maloney, M.Ed.</p>

<p>Robotic Explorer shows kids how to build, program and control their robotic creations to carry out specific tasks in a number of engaging environments -- from the deep sea to the far reaches of the solar system. Robotics Explorer is a bridge where kids tap their inherent tech-genius to see the vast possibility of real world applications. And kids love it!</p>

<p>Want to productively fill a piece of your kids' summer with something fun and mind-expanding? Or just in town for a few days and need something cool for the kids to do? Check out the Current Schedule at <a href="http://robticexplorer.com/class-schedule"><u>Robotic Explorer Now</u></a></p>
<p>Get more info about this breakthrough learning opportunity at <a href="http://www.roboticexplorer.com"><u>Robotic Explorer</u></a>.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<div>&nbsp;</div>
<p>&nbsp;</p>]]></description>
<link>http://www.strongcopywriting.com/small-bizhome-biz-success-robotics-in-the-rockies.html</link>
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<category>Bozeman, Montana</category><category>Logo/identity</category><category>Small biz/Home biz success</category>
<pubDate>Thu, 02 Apr 2009 13:49:40 -0700</pubDate>
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<title>Earth Hour</title>
<description><![CDATA[<p>At home in Bozeman, we turned everything off for 1 hour+ on Saturday night ... and had a wonderful time by candlelight playing alphabet games with our teenage girls -- of the variety we always played on road trips in the days before on-board DVD players.</p>
<p>There's a nice collection of worldwide before-and-after Earth Hour photos at <a href="http://www.boston.com/bigpicture/2009/03/earth_hour_2009.html"><u>Big Picture</u></a></p>
<p>Lima's before pic shown below:</p>
<p><img alt="lim_on.jpg" width="420" height="284" src="http://www.strongcopywriting.com/lim_on.jpg" /></p>]]></description>
<link>http://www.strongcopywriting.com/bozeman-montana-earth-hour.html</link>
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<category>Bozeman, Montana</category>
<pubDate>Mon, 30 Mar 2009 16:02:00 -0700</pubDate>
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<title>Photos from an iconic writer</title>
<description><![CDATA[<p><img alt="Home-By-Dark-Eudora-Welty-388.jpg"  src="http://www.strongcopywriting.com/Home-By-Dark-Eudora-Welty-388.jpg" width="388" height="209"  /></p>
<p>&nbsp;</p>
<p><a href="http://www.smithsonianmag.com/people-places/#"> 								The Photography of Eudora Welty</a></p>
<p>from Smithsonian Magazine online.</p>]]></description>
<link>http://www.strongcopywriting.com/copywriting-photos-from-an-iconic-writer.html</link>
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<category>Copywriting</category>
<pubDate>Mon, 30 Mar 2009 15:13:18 -0700</pubDate>
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<title>Follow Mary Engel on Twitter</title>
<description><![CDATA[<p>Get Miz Engel's ongoing palaver:</p>
<p><a href="http://www.twitter.com/faithriver"><u>Faith River on Twitter</u></a></p>]]></description>
<link>http://www.strongcopywriting.com/copywriting-follow-mary-engel-on-twitter.html</link>
<guid isPermaLink="false">http://www.strongcopywriting.com/copywriting-follow-mary-engel-on-twitter.html</guid>
<category>Copywriting</category>
<pubDate>Fri, 27 Mar 2009 12:29:01 -0700</pubDate>
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