New York City has applied for a trademark for phrase
New York City has applied for a trademark for the phrase "The world's second home."
Amazing how this bit of branding copy is already generating lots of press.
SECOND HOME: City seeks to trademark new slogans -- Would the "Big Apple" by any other name, still taste as sweet? New Yorkers may find out. The city has filed an application with the U.S. Patent and Trademark Office to trademark several new slogans describing the city, including "The World's Second Home," said Katherine Winningham, a senior city attorney specializing in trademark law.
Source: New York Daily News -- City seeks to trademark new slogans.
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