Copywriting jihad

Hack or not, I still like to believe that a writer has the opportunity (if not the power) to change minds and influence world leaders. Or, you know (eye roll), to influence some impulse purchase at least.

And so via Articles Factory: Why Good Copywriting Matters

Why Good Copywriting Matters

Whether it is a web page or a brochure or a mailer or a newsletter, your written words decide the direction and dimension of your enterprise. The written copy of your message can make or break your business. It can make your reader eat out of your hand, it can incite a Jihad against you, and it can be simply dry. The Internet is a great leveler. Although the current spate of pay-per-click search engines has made the battle ground a bit uneven, it is still favorable to small but innovative businesses.