How copywriting saves your bacon

Anyone who's followed politics even a tiny bit lately knows that the make or break, the sink or swim, the black or white, comes in the form of the right words at the right time.

The same is true of your business. Say the right thing, or know when to make amends for your missteps, and you'll be thriving long after those less-copywriting-savvy dupes have gone puzzled to the great "irrelevant" heap in the sky. A few well-chosen words can be the difference between obscurity and greatness.

Read on: A Simple Copywriting Tip That Can Save Your Business From Going Down In Flames