Language of intimacy, information, sin and redemption

Jeff Einstein of MediaPost's MediaDailyNews begins a series of columns to examine how "our obsessions with and addictions to technology and the media inhibit our ability to express ourselves and apply our craft as marketers and advertisers."

ACCORDING TO THE BOOK, "ANSWERING God: The Psalms as Tools for Prayer," by Eugene H. Peterson, language can be split into three distinct phases, each with an equally distinct function:
Phase I: Establish intimacy
Phase II: Accrue information
Phase III: Motivate and sell

Full article: MediaPost Publications Home of MediaDailyNews, MEDIA and OMMA Magazines