Disaster brands

Maybe there's no such thing as bad PR. But can you reflect for a moment on whether there's such a thing as bad publicity in branding? Talk radio personality and new CNN edginess factor Glenn Beck made the point a couple of days ago that there are certain brands linked forever in our collective consciousness with disasters. On the news that would-be terrorists planned to employ a sports drink that's supposedly the Brit equivalent of Gatorade, Glenn recalls these other brands whose marketing departments likely suffered a simultaneous sphincter clench when the bad news hit:
Ford Bronco
Ryder Truck
Name the associated disasters, and see if you can think of a few others.
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