Strong Copy Builds Brands

General Electric has been building something called ecomagination, an effort to show how green-savvy energy and their company can be. This coal power ad is hideously over the top, particularly if you know anything about coalmining and its songs of misery. "Sixteen Tons" is not a fun little commercial jingle.

Here's Slate's scathing review: Coal Miners Hotter

And if you must, here's where you can see the commercial (scroll down when you get to this page):
General Electric : Our Company : Television Advertising