"This is Broken" customer disservice showcase
I came across this blog when I followed an irresistible link from Boing Boing to a site with real-life grammar cops photos. I know, I know, I'm a sucker for that stuff. OK, so this blog is a project that's meant to make businesses more aware of how they might be annoying or disappointing their customers, and gives insight about how they might fix it. This is important to branding, because as we've said before, branding is the entire experience of the company and product/service plus all communications about it, whether company-authorized or on-the-street. Don't worry, it's mostly not about grammar.